Thursday, 21 February 2013

Concurrent Engineering


Concurrent Engineering -which is now and then called Simultaneous Engineering or Integrated Product Development (IPD) -was demarcated by the Institute for Defense Analysis (IDA) in its December 1988 report 'The Role of Concurrent Engineering in Weapons System Acquisition' as a deliberate approach to the combined, concurrent configuration of items and their identified techniques, incorporating assembling and underpin. This methodology is expected to create the planners, from the start, to recognize all components of the item essence spin from origination with transfer, incorporating value, cost, plan, and client prerequisites.

Concurrent Engineering is not a fast settle for a group's situations and its not only a course to upgrade Engineering exhibition. It's a business methodology that addresses paramount association assets. The major target this business methodology expects to accomplish is enhanced item growth exhibition. Concurrent Engineering is a lifelong system, and it ought to be thought about just by conglomerations ready to make in advance financings then after that hold up numerous years for lifelong profits. It includes major organizational and social change.

The issues with feature growth exhibition that Concurrent Engineering expects to overcome are those of the traditional serial item growth prepare in which individuals from distinctive sections work one after the other on successive stages of infrastructure.

In traditional serial growth, the feature is first fully described by the configuration engineering division, after which the assembling procedure is outlined by the production engineering branch, and so forth. Generally this is a moderate, excessive and flat-value approach, expediting a considerable measure of engineering alterations, processing situations, item presentation delays, and a feature that is less focused than wanted. 



Concurrent Engineering carries as one unit multidisciplinary groups, in which item designers from distinctive methods work as one unit and in parallel from the begin of an undertaking with the proposition of getting things right as speedily as could be expected under the circumstances, and as right on time as could reasonably be expected.

A cross-utilitarian crew may hold agents of distinctive methods for example frameworks engineering, mechanical engineering, electrical engineering, frameworks producibility, manufacture producibility, value, unwavering quality and maintainability, testability, fabricating, drafting and layout, and project administration.
In some cases, just plan designers and producing designers are included in Concurrent Engineering. In different cases, the cross-utilitarian crews incorporate delegates from acquiring, promoting, handling, value certification, the field and other practical assemblies. Once in a while clients and suppliers are moreover incorporated in the crew.

In the Concurrent Engineering approach to advancement, data is acquired from whatever number utilitarian zones as could reasonably be expected when the determinations are finished. This effects in the item improvement group unmistakably comprehending what the item needs regarding mission exhibition, natural conditions throughout operation, plan, and planning. 




The Concurrent Engineering Approach to Design has a 3-D Geometric
Data Base as the Hub


Multidisciplinary bunches acting as one unit promptly in the workflow can take advised and concurred choices identifying with item, process, cost and value issues. They can make barter-offs between configuration headlines, part manufacturability, gathering prerequisites, material requirements, unwavering quality issues, serviceability necessities, and cost and time obligations. Contrasts are all the more effortlessly harmonized at a young hour in outline.

Getting the outline right at the begin of the infrastructure methodology will decrease downstream troubles in the workflow. The necessity for costly engineering updates later in the cycle can be lessened. Concurrent Engineering expects to diminish the number of upgrades, in particular those coming about because of post-configuration include from backing gatherings. By including the aforementioned aggregations in the introductory outline, fewer cycles could be required. The major emphasess that do happen will happen soon after the configuration gets last. The generally speaking time taken to outline and produce another item might be generously decreased if the two actions are completed as one as opposed to in progression. The diminishments in configuration process duration that come about because of Concurrent Engineering constantly diminish absolute item cost.

Concurrent Engineering gives profits for example diminished item growth time, diminished configuration revamp, diminished item advancement cost and upgraded correspondences. Samples from associations utilizing Concurrent Engineering strategies show huge builds in on the whole value, 30-40% diminishment in activity times and costs, and 60-80% decreases in outline updates after discharge.

The execution of Concurrent Engineering locations three principle zones: individuals, process, and engineering. It includes major organizational adaptations on the grounds that it needs the incorporation of individuals, business routines, and engineering and is subject to cross-useful working and teamwork as opposed to the universal various leveled conglomeration. One of the essential individuals issues is the structuring of crews. Joint effort as opposed to single endeavor is standard, and imparted informative content is the key to victory. Group parts should dedicate to working cross-practically, be shared, and unvaryingly think and study. The part of the guide is to supply the essential establishment and underpin for change, instead of to advise the other group parts what to do. Teaching tended to at getting individuals to work as one in groups plays a significant part in the efficacious execution of Concurrent Engineering.

A sample of the utilization of Concurrent Engineering could be discovered in General Electric's Aircraft Engines Division's approach for the growth of the motor for the new F/A-18E/F. It utilized a few arranged, multi-utilitarian configuration and infrastructure crews to consolidation the outline and fabricating methodology. The crews actualized 20% to 60% decreases in outline and obtainment process durations throughout the full-scale segment tests which went before full motor trying. Situations surfaced previous and were managed more prudently than they might have been with the conventional improvement process. Process durations in the configuration and manufacture of certain parts have dropped from an expected 22 weeks to 3 weeks.

An additional case concerns Boeing's Ballistic Systems Division where Concurrent Engineering was utilized as a part of 1988 to advance a versatile launcher for the MX rocket and was fit to diminish outline time by 40% and require by 10% in manufacturing the model.

Polaroid Corp.'s Captiva moment zoom lens is moreover the consequence of a Concurrent Engineering approach, subsequently of which Polaroid was fit to make truly countless working models. All through the procedure, improvement was took care of by cross-practical groups.

To be efficacious with Concurrent Engineering, associations might as well at first:
·         contrast themselves with their best contenders (i.e. benchmark)
  • ·         improve metrics
  • ·         distinguish potential exhibition enhancements and targets
  • ·         improve a clear Vision of the destiny nature
  • ·         get top administration help
  • ·         get cross-utilitarian support
  • ·         advance a clear Strategy to accomplish the imagined nature
  • ·         get top administration help
  • ·         get cross-utilitarian support
  • ·         improve a nitty gritty usage plan
  • ·         get top administration help
  • ·         get cross-utilitarian support

Concurrent Engineering is a business methodology, not a snappy fix. It will take numerous years to achieve. Assuming that administration doesn't have any chance or plan to experience the above steps, then it is doubtful that Concurrent Engineering could be executed.

Numerous groups have situations presenting Concurrent Engineering. Cautioning marks incorporate:
  • ·         unwillingness to systematize Concurrent Engineering
  • ·         support of universal useful prize frameworks
  • ·         support of universal reporting lines
  • ·         no educating in teamwork
  • ·         unreasonable calendars
  • ·         no adaptations involved with sources
  • ·         a center on computerization as opposed to process upgrade
To make Concurrent Engineering a true victory, every bit of the indispensible qualified data concerning features, parts and forms, needs to be ready at the correct time. A great deal of halfway-discharged informative data needs to be traded under tightly regulated conditions. EDM/PDM empowers Concurrent Engineering by permitting clients, if in humble groups or expansive gatherings, to enter, circulate, store, and recover informative content from a mixed bag of origins. EDM/PDM frameworks give architects and venture bosses access and discharge control over activities and drawings, too the capacity to track them.

Making Concurrent Engineering a victory is actually an administration issue. Assuming that administration doesn't get it right then its not heading off to matter much if EDM/PDM is utilized or not. Moreover, EDM/PDM can give significant uphold to a fruitful usage of Concurrent Engineering.


Why do companies use concurrent engineering? 
     1)     Competitive Advantage
The reasons that companies choose to use concurrent engineering is for the clear cut benefits and competitive advantage that concurrent engineering can give them. Concurrent engineering can benefit companies of any size, large or small. While there are several obstacles to initially implementing concurrent engineering, these obstacles are minimal when compared to the long term benefits that concurrent engineering offers.
     2)     Increased Performance
Companies recognize that concurrent engineering is a key factor in improving the quality, development cycle, production cost, and delivery time of their products. It enables the early discovery of design problems, thereby enabling them to be addressed up front rather than later in the development process. Concurrent engineering can eliminate multiple design revisions, prototypes, and re-engineering efforts and create an environment for designing right the first time.
      3)     Reduced Design and Development Times
Companies that use concurrent engineering are able to transfer technology to their markets an d customers more effectively, rapidly and predictably. They will be able to respond to customers' needs and desires, to produce quality products that meet or exceeds the consumer's expectations. They will also be able to introduce more products and bring quicker upgrades to their existing products through concurrent engineering practices. Therefore companies use concurrent engineering to produce better quality products, developed in less time, at lower cost, that meets the customer's needs.


The advantages of Concurrent Engineering

Concurrent engineering is a new and flexible way of developing products that allows the company to gather information from all the parties including the customers and dealers to concurrently design, build and market as one process. In concurrent engineering product development, teams of manufacturing and design personnel are not separated but work together on their tasks simultaneously. The teams should also include employees from marketing, quality, packaging, and maintenance that will need to communicate on a regular basis. Customer is a crucial element that involved in the product development process from the beginning till the end. Concurrent engineering helps a company to be sensitive to customer's need by capturing the voice of internal and external customers and converted it into specific predictable and measurable product characteristics. A key enabling technology of concurrent engineering is Quality Function Deployment (QFD). QFD is a structured approach to define customer needs or requirements and translating them into specific plans to produce products to meet those needs. The "voice of the customer" is the term to describe these stated and unstated customer needs or requirements that can be captured in a variety of ways such as direct discussion or interviews, surveys, focus groups, or observations. There are some benefits of concurrent engineering:

·         Maximizes Quality
One of the primary advantages of concurrent engineering is the quality of the end product. Since this strategy relies upon extensive product testing and utilizes known data, the overall quality of products is optimized. It also limits the amount of defective products that are created.

·         Faster Development

Another benefit is that products can be designed, developed and created in a timely manner, which means that products can hit stores and ultimately get into the hands of consumers as quickly as possible. In a world with so much competition, this ability to efficiently develop products is important.

·         Reduced Costs

Since the various aspects of product creation are understood and optimized, there is also a reduction in development and manufacturing costs, which is mainly due to limiting the over spending that sometimes occurs with improper project organization. Also, the potential for creating defective products is reduced, which also saves money.
·         Happy Customers
The positive end result of concurrent engineering is ultimately happy customers. Thanks to the effective product development and creation strategy, customers receive top of the line products. As a result, those customers are likely to spread the word and bring in new customers. In the long run, this creates a loyal customer base that can help a business thrive.
 
BASIC PRINCIPLES OF CONCURRENT ENGINEERING
A set of basic principles have been synthesized from Concurrent Engineering concepts and of general principles of tackling “wicked” problems. The five principles are: system thinking, continual improvement, empowerment, inclusion, and reification.
System Thinking
System thinking is a conceptual framework to see the whole patterns and to help the team effectively change them. There are three principles to support system thinking. They are separation of concerns, co-evolution, and protoiteration.
The principle of separation of concerns is deeply ingrained in modern problem solving. The application of this principle also is to break away from the linear thinking and organize around an outcome rather than tasks. Such a simple change of mind-set can help to both compact horizontal linear tasks, as well as to shrink vertical management hierarchy.
For the co-evolution principle, it suggests that many activities in system evolution are interdependent and must be viewed as a whole. The requirements for large, unprecedented systems cannot be fully understood until a substantial portion of the system is implemented. Teams need to “co-evolve” the requirements and architecture rather than doing it sequentially.
The protoiteration principle suggests that iterative use of prototypes to understand a problem, and hence, minimize the risk of major early commitment of development with unknown risks. It uses multiple cycles of prototyping of building up experiences for better management decision or goal definition.
Continual Improvement
This principle promotes a philosophy of doing it right and getting it better. Attention for improvement not only is focused on the product, but also on the process for producing the product. This principle is the cornerstone of a quality conscious organization and helps any organization move from a firefighting mode of “we do not know why we have problems with quality,” to the prevention mode of “we know why we do not have problems with quality”.
Empowerment
This principle encouraged trusting individuals and teams of having the ability to do the right things. The heroic acts by individuals or teams when their full potential is tapped via empowerment are normal among people. However, empowering an individual or team without a common alignment of purpose could be disastrous. There are two supporting principles that have been suggested, that are visioning and localness.
First, a shared vision provides the necessary alignment of purposes of an individual to that of an organization. Vision points to where one wants to be. It is this desire of connectedness that calls out what was untapped potential in each individual that is empowered.
Second, localness is a common practice in Concurrent Engineering to locate multidisciplinary teams physically together to facilitate better communication. This principle, however, covers more than the physical location. It tries to answer the question of “How to achieve control without controlling?” It supports the notion of permitting rapid decision making while maintaining balance between stability and growth of an organization.
The above three principles support the empowerment principle in that visioning will help to nullify the internal politics of an organization, and that visioning, together with localness, will allow rapid decision making without sacrificing the long term goals of the Organization.
Inclusion
Another trademark approach of Concurrent Engineering is the deployment of interdisciplinary teams with a focus on the customer. In the case of wicked problems, expertise is usually scattered, and it needs to be brought together to bear on the problems.
The principle of inclusion suggests a discipline of locating all stakeholders, assigning their role, and defining communication channels among them.
Reification
This principle suggests an open exchange of information, both to make the basis of judgement explicitly and to communicate reasons and rationale. The notion of openness, both to speak openly without fear, and the capacity to continually challenge one’s own thinking, is critical in breaking down the defensive game playing that is deeply ingrained in any organization.

1 comment: